Making a
Living with Your Arts & Crafts
Commission work
Up front, let me say that I do not like
commission work. I have rarely come out well financially from a
commissioned work.
BUT, and you'll notice that the but is
capitalized; what commissioned work has done for me is to lead me into
areas that I would not otherwise have gone. This has greatly expanded my
skill level.
Here is a perfect example: back in the 70's a
farmer came to me and wanted a piece for the president of Farm Bureau of Indiana.
He wanted the piece to represent every phase
of Farm Bureau that the president had been involved with. The retiring president had
first started out delivering fuel to farmers. I did a fuel oil truck much
like one that would have been in service in the 1930's.
I had never done a truck before, or for that
matter, not even a car so this was something totally new for me. He had
then moved into inside sales in their hardware and feed sales. I built a
building that had all the implements and the bags of grain that one would
have found in a feed and grain store. There were shovels, pitch forks,
rakes, single wheeled tillers, sowing implements and on and on. He then had
moved into the grain elevator part of the business and I had grain silos,
a bulk railroad car on a siding.
When I put this all together
it was very
special. The total length from the fuel oil truck to the railroad siding
was about five feet with height in proportion. I only wish I had a photo
of this piece, because it was one of my best.
This was a piece that I didn't make much money
on for the hours spent, but I developed skills that I still use today. These skills translated
into many different pieces that have generated significant income.
One thing that helped on this piece was that
he gave me some biographical information on the retiring president. This
help immensely, as I felt in touch with this man and his progression
through his years with Farm Bureau of Indiana.
Prices: Before I buy something I want to know
how much it will cost. Well, customers are the same way and it's hard to
know how much time it will take to do the piece they want. Unfortunately,
I usually under estimate how long it will take me to do a commission work.
One of the reasons for this is that I become so involved with a piece that
time is not an issue. If feel that something should be added, then time is
not a factor. Fortunately it all ends up well, because of the learning
process.
There are people who cannot be satisfied. I
have become fairly adept at spotting them and I will politely explain for
one reason or another I can't do their piece. I may say that I don't have
the time or it is in not in the line with the type of work that I do. If
they are unhappy with that, better they be unhappy in the beginning rather than
at the end of the transaction.
I have taken on some commission work that was
definitely not in my line and been sorry for it. At least I learned and never did
that again.
A problem that often arises with commission
work is that the person doesn't really know what they want. They give some
abstract idea with hand motions and end by say, "you're the artist, you can
figure it out". Then you are left with trying to figure out what they want
and all the while you're building the piece wondering, "is this what they
really want"?
Another interesting piece that I did was for a
28 foot wall in a home. They wanted a large barn, a covered bridge, a mill
scene with a water wheel, a house and a church. The barn in itself was
nine foot long. It had detail everywhere. I mean I really got into that
piece.
The man who was commissioning this piece had
been a life long farmer. He told me that when he was a boy that he and his
brother were too young and not strong enough to work the horse drawn
cultivator. Their father had put two seats on the cultivator so that the
boys could each handle one part of the cultivator. I built a cultivator
with two seats to go on a fence in front of the barn. When the man saw the
cultivator with the two seats, he had tears in his eyes, remembering he
and his brother working the machine together.
Another interesting story about that commission
was a house that I built. I wasn't satisfied with the house and had laid
it aside. One time the man was down to my shop to see how well I was
doing he spotted that house, and said, "that's exactly like the house I
grew up in". So I went back and re-worked that house although keeping the
basic structure. This was another commission where I
learned a lot.
Since I like what I do,
it's important for me to please my customers. I don't want anyone to have
something that they don't like. For this reason I probably have far more
anxiety about commission work than I should.
As a business person, I have never got it into
my conscious thought pattern that I am building a piece of sculpture that
they can not find anywhere else.
When people look at your other work,
the work that you turn out on a more or less regular basis, they think
that if I want a piece like that, only twice as big with a little more
detail, it can't be much more work than the piece I see for $250.00 that
you have on the wall.
They don't realize that when you worked out the
design that you have on the wall that you spent days working out that
design, knowing that you would be making many of the same piece. To double
the size means working out all new proportions. I could make six of the
$250.00 pieces in the time that it would take me to work out all the
details of the piece they want.
I am not the best at
selling my own work. My approach is to do the best job possible, price it
reasonably and here it is. If you like it buy it, if not then don't buy it.
Fortunately my work sells itself.
I have met few artists or craftspeople who are
good at selling their own work. Most artists or craftspeople are not good
at blowing their own horn. Back in the mid 60's I was one of the top salesmen
for a company I worked for, but
that was selling someone else’s goods, not something that came out of my
creativity.
If you are doing higher end pieces, that's
higher end in dollars, you might want to think about becoming established
with a gallery or several galleries who will sell your work. In other
words they'll blow your horn and you won't have to.
Back to commission work, I
remembered a commission work where I did very well. Krispy Kreme of
Southern California purchased 95 of my small Magic Wands for a conference
they were giving. They wanted the KK of Krispy Kreme worked into the design. The total was about $1500.00 for doing
pieces that I thoroughly enjoyed doing.
Another consideration with commission work is
who are you going to be working with. A commission I turned down
was for a bank: This was a large piece that was going to go in the bank
president’s office. The first person to contact me about this piece was
the decorator. She had a contract to decorate a set of offices. Later she
introduced me to the bank president and in another meeting the wife of the
president shows up. All three people had different ideas of size, scale
and type of sculpture. This was one of those cases where I could see
trouble coming before it happened. I bowed out and saved myself a lot of
grief.
I can work with a husband and wife if they
basically have the same idea. But when you include a third person or a group
of people, it become chaos looking for a place to happen. There is no
sense in ruining a perfectly good day when there are plenty of other
things you could be doing.
In my early years I was
married with two small
children and my work was the total family income. At that time I was
happy for any work that came my way. The need for income does make a
difference. I did quite a few pieces that I would rather not have done
but they helped pay the bills. When income is necessary, by all means
take the commissions and do the best you can.
Along with these commissions came new skills
that I developed and have used ever since, so all was not in vain.
While it is definitely true that I have added
to my skills, I've also developed the skill of saying "no". There
are pieces people want done that I don't have the skills nor the
equipment. I like to please and one of the best ways to please
people is by being honest and saying that "this isn't in the line of the
type of work that I do".
I'll mention this elsewhere, but my income as
a craftsman, has always been strung together from at least three or four
sources. Retail, wholesale, shows, commission work, wherever I could get
the work to generate an income. So there was a time when commission work
came in was important. .
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